
Enhancing Lead Generation for a Smart Bank
Client Background
The client is a modern smart bank offering innovative financial solutions but faced challenges in attracting high-quality leads.
Challenge
The client struggled with:
- Fewer leads despite consistent ad spending.
- A high Cost Per Lead (CPL), reduces campaign efficiency.
Goal
The objective was to:
- Attract more high-quality leads.
- Lower the CPL while scaling ad campaigns.
Solution
I implemented a strategic approach to meet the client’s objectives:
- Organized Marketing Plan: Developed a focused strategy that aligned with the bank’s target audience and unique value propositions.
- Influencer Collaboration: Partnered with relevant influencers to increase brand awareness and trust among potential customers.
- Ad Optimization: Used data-driven strategies to refine targeting and messaging for improved results.
Results
The campaign delivered exceptional outcomes:
- Ad Spend: Increased from $50/day to $150/day, driving more significant results.
- Cost Per Lead (CPL): Reduced from $45-$65 to $20-$28, a dramatic improvement in cost efficiency.
Client Feedback
The client was highly pleased with the results, appreciating the organized strategy and influencer partnerships that drove quality leads at a lower cost.
Conclusion
This case study highlights the impact of a structured marketing plan and influencer engagement in transforming lead generation for a smart bank. By reducing costs and scaling campaigns effectively, we enabled the client to achieve their growth goals.