
Boosting Sales and ROAS for a Fragrance Brand
Client Background
The client is a fragrance brand offering high-quality scents but struggled to drive consistent sales in a competitive market.
Challenge
The brand faced:
- Fewer sales due to limited brand visibility.
- High Cost Per Purchase (CPP) and low Return on Ad Spend (ROAS), impacting profitability.
Goal
The client’s primary objectives were to:
- Increase sales while lowering CPP.
- Improve ROAS to make ad campaigns more profitable.
Solution
To overcome these challenges, I implemented the following strategies:
- Organized Marketing Plan: Developed a clear roadmap for reaching and converting the target audience.
- Proper Funnel Setup: Designed a structured funnel to guide prospects from awareness to purchase seamlessly.
- Performance Optimization: Continuously tested and refined ad creatives and audience targeting for optimal results.
Results
The campaign produced exceptional outcomes:
- Ad Spend: Increased from $100/day to $250/day, enabling the brand to scale effectively.
- Cost Per Purchase (CPP): Reduced from $25-$30 to $12-$20.
- ROAS: Improved from 2.5% to 4.4%, significantly enhancing profitability.
Client Feedback
The client expressed great satisfaction with the results, highlighting the structured approach and improved performance metrics as key contributors to their success.
Conclusion
This case study demonstrates the power of a well-organized marketing plan and a properly executed funnel setup. By addressing the client’s challenges strategically, we achieved a dramatic improvement in sales and ROAS, setting the stage for sustained growth.