
Improving Lead Generation for a Skincare and Plastic Surgery Clinic
Client Background
The client is a skincare and plastic surgery clinic offering advanced cosmetic treatments.
Challenge
The clinic faced:
- Fewer leads due to inefficient campaign targeting.
- High Cost Per Lead (CPL), making it difficult to achieve a sustainable ROI.
Goal
The objectives were to:
- Increase the number of high-quality leads.
- Decrease CPL to improve the overall ROI.
Solution
I implemented a two-pronged approach to address these challenges:
- Website Optimization: Improved the website’s user experience and lead capture process to enhance conversion rates.
- Campaign Optimization: Regularly refined ad targeting, creatives, and bidding strategies for better performance.
Results
The optimized strategy delivered outstanding results:
- Ad Spend: Increased from $300/day to $550/day to scale lead acquisition.
- Cost Per Lead (CPL): Reduced from $60-$70 to $30-$35, cutting lead costs by almost half.
Client Feedback
The client expressed great satisfaction with the campaign, praising the improved lead flow and cost efficiency.
Conclusion
This case study highlights the importance of website and campaign optimization in driving cost-effective lead generation. By addressing the client’s challenges with targeted strategies, we achieved significant improvements in both volume and cost efficiency, enabling the clinic to maximize ROI.