
Scaling Sales and ROAS for a Home Decor Brand
Client Background
The client is a home decor brand that recently entered the market, offering stylish and unique products to enhance living spaces.
Challenge
As a new brand, the client faced:
- High Cost Per Purchase (CPP) due to low brand awareness.
- Limited sales despite daily ad spend.
Goal
The brand’s primary objectives were to:
- Increase sales while keeping CPP low.
- Boost their Return on Ad Spend (ROAS) to ensure profitability and sustainability.
Solution
To tackle these challenges, I implemented a strategic marketing funnel designed to build trust and drive conversions:
- User-Generated Content (UGC): Created engaging video ads featuring real users to build authenticity and resonate with the audience.
- Full-Funnel Strategy: Guided potential customers from awareness to purchase with optimized ad placements and messaging.
- Audience Testing: Identified key demographics and refined targeting to maximize ad performance.
Results
The optimized strategy delivered outstanding results:
- Ad Spend: Increased from $150/day to $500/day, scaling profitably.
- Cost Per Purchase (CPP): Reduced from $35-$50 to $10-$30.
- ROAS: Improved significantly from 2%-2.5% to 4%-4.5%.
Client Feedback
The client was thrilled with the rapid improvement in performance and expressed enthusiasm about scaling further.
Conclusion
This case study highlights the power of UGC videos and a structured funnel in transforming the sales performance of a new brand. By leveraging authenticity and precise targeting, we achieved scalable growth and set the foundation for the client’s continued success.