Dining Room Interior

Scaling Sales and ROAS for a Home Decor Brand

Client Background

The client is a home decor brand that recently entered the market, offering stylish and unique products to enhance living spaces.

 

Challenge

As a new brand, the client faced:

  • High Cost Per Purchase (CPP) due to low brand awareness.
  • Limited sales despite daily ad spend.

 

Goal

The brand’s primary objectives were to:

  • Increase sales while keeping CPP low.
  • Boost their Return on Ad Spend (ROAS) to ensure profitability and sustainability.

 

Solution

To tackle these challenges, I implemented a strategic marketing funnel designed to build trust and drive conversions:

  • User-Generated Content (UGC): Created engaging video ads featuring real users to build authenticity and resonate with the audience.
  • Full-Funnel Strategy: Guided potential customers from awareness to purchase with optimized ad placements and messaging.
  • Audience Testing: Identified key demographics and refined targeting to maximize ad performance.



Results

The optimized strategy delivered outstanding results:

  • Ad Spend: Increased from $150/day to $500/day, scaling profitably.
  • Cost Per Purchase (CPP): Reduced from $35-$50 to $10-$30.
  • ROAS: Improved significantly from 2%-2.5% to 4%-4.5%.



Client Feedback

The client was thrilled with the rapid improvement in performance and expressed enthusiasm about scaling further.

 

Conclusion

This case study highlights the power of UGC videos and a structured funnel in transforming the sales performance of a new brand. By leveraging authenticity and precise targeting, we achieved scalable growth and set the foundation for the client’s continued success.