alkaline-scar-revision

Transforming Lead Generation for a Skincare Clinic

Client Background

The client is a skincare clinic offering premium services with ticket values ranging from $250 to $600.

Challenge

The clinic faced two significant challenges:

  • A high cost per lead (CPL) of $55-$65.
  • A low conversion rate of 2%-5%.
    These issues hindered their ability to grow and effectively reach their target audience.

Goal

The clinic aimed to:

  • Reduce CPL.
  • Increase conversion rates to make their advertising efforts more cost-efficient and profitable.

Solution

I implemented a tailored marketing funnel designed to engage the audience at different stages of their decision-making journey. Key strategies included:

  • Content Optimization: Developed engaging and educational content highlighting the clinic’s expertise.
  • Funnel Segmentation: Structured campaigns to guide leads through awareness, consideration, and decision phases.
  • Ad Customization: Leveraged ad formats optimized for engagement and lead generation.

Results

The new strategy delivered impressive results:

  • Ad Spend: Increased from $500/day to $900/day, scaling effectively.
  • CPL: Dropped significantly from $55-$65 to $25-$42.
  • Conversion Rate: Increased from 2%-5% to 6%-10%.
  • Ticket Value: Maintained at $250-$600, ensuring a healthy ROI.

Client Feedback

The client expressed great satisfaction with the results. They are now preparing to expand their operations, confident in their ability to attract and convert leads more efficiently.

Conclusion

This project showcases the power of a well-structured funnel and strategic ad campaigns. By addressing key pain points and optimizing performance, we helped the skincare clinic reduce costs, improve conversions, and set the stage for growth.