
Boosting Sales and ROAS for a Skincare and Hair Care Brand
Client Background
The client is a skincare and hair care brand offering premium products to enhance beauty and wellness.
Challenge
The brand faced:
- Low sales despite consistent ad spending.
- A poor Return on Ad Spend (ROAS) of only 2%-2.5%.
These issues limited their growth potential and overall profitability.
Goal
The client aimed to:
- Increase sales while maintaining profitability.
- Improve their ROAS to maximize returns from their advertising efforts.
Solution
I implemented a structured marketing funnel tailored to the brand’s audience and goals:
- Content Strategy: Developed diverse content targeting different audience stages, including awareness, consideration, and purchase.
- Optimized Ad Campaigns: Created data-driven ad sets to attract high-quality leads.
- Audience Segmentation: Identified and targeted specific customer segments for personalized messaging.
Results
The campaign delivered impressive results:
- Ad Spend: Increased from $300/day to $1500/day, scaling profitably.
- Cost Per Purchase (CPP): Reduced from $35-$50 to $10-$30.
- Conversion Rate: Improved from 1.5%-2% to 2%-3%.
- ROAS: Increased from 2%-2.5% to 4%-4.5%, doubling the return on advertising investment.
Client Feedback
The client expressed immense satisfaction with the results, praising the strategy for delivering tangible growth. They are now planning to expand operations and scale their business further.
Conclusion
This case study demonstrates the effectiveness of a well-executed marketing funnel and targeted ad strategies. By addressing the client’s pain points and optimizing their campaigns, we successfully increased their sales, improved their ROAS, and set the stage for long-term growth.